Pros and Comms podcast with Maaria Ginai

#12: Talking Academia and Entrepreneurship with Shara Cohen

You may think academia is for life, and for some people it is. But for many, the skills and knowledge acquired through research mean it’s the springboard to a range of careers and pursuits. During the pandemic, being able to ‘talk science’ outside of the mainstream has never been more valuable. In this episode I’m joined by Shara Cohen, former scientist, serial entrepreneur and the founder of mumsinscience. We talk about her journey from academic to entrepreneur, why she started mumsinscience and what has helped her become a successful businesswoman.

Follow Shara on LinkedIn.

The comms take-aways

Listen. What do people need and how can you create a situation where everyone wins? By doing that people will be invested in what you have to say, so they’re more likely to take it on board.

Be clear in what you want, what you need and what you’re saying. It may be daunting, but if people don’t know what you want, they cant act and provide you with what you need.

Things from the episode


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